Analytics is optional and consent-based.
FixLookup uses Google Analytics 4 only after a visitor chooses to accept analytics in the consent controls.
Google Analytics usage
After consent, FixLookup loads Google Analytics 4 to measure page views, standard visit and engagement information, and a limited set of existing interactions: searches, searches with no results, safety-checklist starts and completions, and outbound source clicks. Page-view data can include the page path and title, referrer, and browser or device information. The site does not send search text, names, email addresses, serial numbers, or other intentionally collected personal details as custom analytics event parameters.
Analytics consent
The Google Analytics tag is blocked until analytics consent is accepted. Rejecting analytics keeps the tag disabled. A visitor can reopen Analytics settings from the footer and change the choice; revoking a previous acceptance disables analytics and refreshes the page so the tag is no longer loaded.
Local consent storage
The choice is stored in this browser's local storage under the key fixlookup.analytics-consent.v1 so the consent prompt does not reappear on every page. Clearing browser site data removes that choice, after which FixLookup asks again. The local choice itself is not sent to Google when analytics is rejected.
What analytics is used for
Analytics is used to understand which reviewed pages are visited, where searches fail to find a reviewed result, whether the safety checklist is usable, and whether visitors open cited sources. This information can guide navigation, coverage, and usability improvements.
Advertising features are disabled
FixLookup configures Google Signals and advertising-personalization signals as disabled. Advertising storage, advertising user data, and advertising personalization consent remain denied. The current implementation does not use Google Ads tags, remarketing, or personalized advertising.
Data minimization
Custom analytics events use stable content identifiers, result counts, query length, and page paths rather than free-form user input. FixLookup does not set a GA4 User-ID or send fine-grained location data. Google Analytics may use first-party analytics cookies after consent to distinguish visits and sessions.